A solid digital experience is in the macro and micro details of the design. It starts in the split second when a customer lands and continues with each individual user story, where efficiency and impact are always top priorities. The journey starts with understanding the needs of your users and your business goals, and ends with marrying the two into an ideal experience that makes everyone happy.
The user interface is the window through which the world experiences your brand and your product. A powerful user interface bridges the distance between the human brain and the digital product. Understanding human behavior is key to unlocking an exceptional user experience. That’s where user research and user testing come into play.
Fresh understands the magnitude of creating exceptional UI. From sales and marketing to customer adoption and employee connection, its impact is far reaching. As a result, we execute comprehensively with essential research and design processes that ensure we deliver ROI on amazing experiences. Through our UI/UX design process, we are with you from idea to delivery as your co-creation partner.
UI/UX DESIGN PROCESS
We are a team of UX / UI designers. Through research, testing, and refinement, we connect your business goals to your users’ needs by turning complex ideas into clean, beautiful designs and accessible experiences… We are lean, we love what we do and we are good at it!
IT’S ALL ABOUT THE USERS
You know your business better than anyone, but how well do you know your customers? Our research team utilizes tools such as end-user interviews, web personas, user journey maps, storyboards, etc, to carefully define your audience, understand their behaviors and needs and how they can be better served.
Architecture & Wireframing
BUILDING WITH A BETTER BLUEPRINT
Second step of the process is to develop the architecture of your app or website by designing user flow charts and sitemaps for each of your user profile types. This will serve as a blueprint to define all aspects of functionality, layout, navigation and interaction. Our team will later refine and validate all assumptions with carefully designed wireframes.
User Interface Design
DESIGN WITH PURPOSE AND INTENT
Designing a website or app is much more than just putting shapes and colors together. We carefully combine the science of psychology with stunning design and attention to detail. The end result is a recognized and respected brand, and an elegant design that simply works.
Testing & Validation
LAUNCH. MEASURE. EVALUATE.
As the design nears completion, we test the interface with real users to validate all assumptions and test the overall usability. Based on real world observations and measurement, we then iterate and refine the interface until all goals are perfectly met.
INTERESTED IN OUR SERVICES?
We’d love to be a part of your next project. If you are looking for user interface design, website and app development or maybe usability services, let us know!
Our team is eager to start creating and get our hands and minds occupied with your next big thing. So, really, there’s no reason to wait, get in touch and let’s create together!